1 minute read
Dr. Sheldon Cooper is a character played by Jim Parsons in the hit sitcom, ‘The Big Bang Theory’. He is a young eccentric nerd with very little emotional intelligence.
Here’s how you should not behave with your target audience and what you can do to help yourself:
Don’t Be Rigid :
Entrepreneurs need to adapt to the interests, level of understanding, attitudes, and beliefs of their target audience as they keeps evolving.
[bctt tweet=”Adapt to the interests, level of understanding, attitudes, and beliefs of your target audience as they keep evolving. #TargetAudienceMindset” username=”SearchMktgPro”]
Rigidity doesn’t help.
Change is a huge part of every business and key to its survival.Agreed it may be uncomfortable but it is also unavoidable for business owners.
Sheldon’s rigidity can be seen when dinner time rolls around. For e.g. He only has hot chocolate during the months that contain the letter “r.”
Here ‘s what you can do.Assess your current mindset about your target audience.Write down the changes you noticed in your target audience.What is the impact of the change on your business? Is it easy to adapt for you?
[bctt tweet=”What is the impact of the change on your business? Is it easy to adapt for you? #TargetAudienceMindset” username=”SearchMktgPro”]
Don’t Carry Work Ego :
Remember the episode when Sheldon’s team lost in a game show because he wouldn’t let go of his pride.
Ego drives people apart.Don’t let it get in the way of your success.
Listen to & learn from your target audience.
Don’t Be Disrespectful :
Sheldon often looks down on Howard Wolowitz, one of his friends, as “just an engineer” because Howard doesn’t have a PhD.Show that you care.Listen and Learn.Be valuable.
[bctt tweet=”Show that you care.Listen and Learn.Be valuable.#TargetAudienceMindset” username=“SearchMktgPro”]