1-2 minute read
This Valentine, local businesses are not taking down the Pokémon GO signage at work. Their customers might not have played the game in months but it still encourages them to bring out their smartphones and smile.
Pokémon GO has been sleeping for a while.
It was a phenomenon last summer. Unbelievably in less than 7 months, it has become a billion dollar business.The game still has a dedicated group of fans quietly playing it.They have always hoped to experience something new and exciting in the game still to come.
This Valentine season, local businesses might still cash in on the Pokemon Go trend. From February 8 at 11 a.m. Pacific to February 15 at 11 a.m. Pacific,Pokémon Go players will enjoy many perks.These perks will include more of the all-important “candy,” a higher chance of capturing pink Pokémon, plus a more powerful Lure Module.
Since last summer,”Pokémon Go” has given the local businesses a new outlet as a way to attract customers.
It has created a great gameplay experience for the players.
Local businesses with PokéStop have attracted customers in highly innovative ways and measured the response efficiently on social media.
Image Source:Curbed SF
In Bay Area, one of the top 7 trendsetting locations of the world,Marketers have used the game as a platform to make consumers feel connected to their brand on an emotional level.
What to expect Valentine Season 2017 ?
Image Source: Marin Independent Journal
This valentine season 2017, many businesses with PokéStop are offering Free Wi-Fi and Charging Stations and turning it into a contest.
They might offer special discount to players who share their favorite Pokémon photos taken at the business.Players could tag the business in a post or as the location depending on the social media channel they use and hence bring substantial social exposure to their business. Businesses will also be keeping a close eye on public mentions to thank players for coming and engaging with customers and fans.
Local businesses are also encouraging players to check- in while playing hoping that it will lead to more players coming to their business or new reviews on their Facebook page.
Companies have created innovative merchandise related to Pokémon Go in the past 7 months. Starbucks has a Pokémon-themed Frappuccino that promotes the game. T-Mobile has announced unlimited data for Pokémon Go players. Pokémon Go has added Apple Watch support for tracking outdoor walks and interacting with the game in December.
Even if you are not playing the game, surely you will notice someone posting a Facebook status or Tweet about their experience with Pokémon Go.
On major holiday event, it just might be a great idea for local businesses to take advantage of games like Pokémon Go.
Will you join Pokémon Go this Valentine?
About Pokémon Go
Pokémon Go is a free download with optional in-app purchases on the App Store. It is a very easy to game to play. You step outside, and the game will tell you where you can find a Pokemon using your phone’s built-in GPS. Once you get there, you can catch a Pokemon using a Pokeball. Pokeballs are limited so you need to go to a “PokeStop” in order to continue playing. These PokeStops can be anything from someone’s house to a real business.